Ever a “business, man,” Jay-Z has put his name and hands into several different commercial endeavors. Rap’s first billionaire is a mogul in every sense of the word, having stakes in record labels, clothing lines, Cognac liquor, nightclubs, owning part of the New Jersey Nets, and much more. He makes his fortune from strategic investments […]
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Today we associate Nicki Minaj with Fendi & Kanye West with Balenciaga. Yet, the “Match a celebrity and a brand” strategy started way back. One of the first people to promote a famous brand was none other than the Notorious BIG. The rapper was loyal to two brands and, throughout his short career, supported them
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Pharoahe Monch: the name alone radiates power and confidence—two skills that make up only the surface of what Troy Donald Jamerson is capable of obtaining. Just listen to the haunting, philosophical imagery riddled throughout the conceptual albums he’s created that weave as narratives. The “underground’ scene held down a name that should be known worldwide,
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Every time I hear “Hip Hop Hooray,” my spirits are lifted for some visceral reason. Maybe it’s the feel-good vibes generated by the track’s production. Maybe it’s the colorful music video that makes you want to wave your hands like Queen Latifah. Or maybe I’m simply carried away by the ’90s nostalgia that this song
For my money, there is no rapper who can pull off a flurry of jokes better than Lil Wayne. Dispute this all you want, but Wayne combines mind-blowing wit, masterful verse structure, and uncanny consistency in his next-tier writing. Though many emcees have displayed proficiency at deploying punchlines, none of them has been as prolific
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The Complete Biggie Smalls Merch Guide There is A LOT of Biggie Smalls merch. I was genuinely surprised when I first started my research and saw all the unique and niche ideas companies have for the Notorious B.I.G. The late rapper used to write about how the life he ended up with was something he
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I was born on an ordinary Tuesday, and guess what? Em was too. Even though we were born on the same day of the week, Eminem’s life so far has been anything but ordinary. From a rocky childhood to drug abuse and an up-and-down career, the rapper’s life is still one of the most interesting
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In his multi-platinum hit “Juicy,” The Notorious B.I.G. was kind enough to describe his mid-’90s man cave. “Super Nintendo, Sega Genesis/When I was dead broke, man, I couldn’t picture this/50-inch screen, money-green leather sofa…” Now, if Biggie had gone ten bars deep into his luxurious abode, I’m willing to bet that he’d flaunt another creature
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The events of September 7, 1996 will forever be seared in the minds of hip hop fans. But if anyone is asking, Tupac Shakur is alive and well, thank you very much. There are two ways to prove this. On one hand, you can subscribe to all those theories that Tupac duped his adversaries and
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When Dr. Dre inducted Eminem into the Rock and Roll Hall of Fame on November 5, 2022, he emphasized one particular accomplishment of his world-renowned protégé. “Best-selling hip hop artist ever,” Dre proudly proclaimed. “Let me repeat that. The best-selling hip hop artist ever.” Eminem’s staggering success, of course, transcended the confines of hip hop. The
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