Merch

Ahh, Biggie Smalls – is there a name out there more synonymous with east-coast hip-hop in the ‘90s? Obviously, you had dudes like Jay Z, Nas, and the Wu-Tang Clan changing the east-side hip-hop game in their own way, but something about Biggie (also known as The Notorious B.I.G) simply touched the new hip-hop generation […]

When you think about music memorabilia, you probably think of buying signed t-shirts, rare records, and framed posters, but you probably don’t think about action figures! Believe it or not, hundreds of the biggest celebrities have their own action figures, some of which are officially released and some which are fan-made. When I realized this

When it comes to the biggest names in hip-hop, there are tons of names thrown around. There’s no denying that 2pac was an innovator, that Eminem brought a new level of talent to the scene, and that countless new-school rappers are continuing where these grandfathers of hip-hop left off. Another name that often comes up

When I say the name “Eminem”, you probably think of witty and rapid lyrical flows, the jaw-dropping rap battles from 8 Mile, or the countless beefs that the rapper has dominated with pure wit, intelligence, and skill. However, another thing that stands out about Eminem is his fashion sense, and whilst he would probably talk

When you think about the coolest rappers in the game, who do you think of? Perhaps your mind first wanders to GOATs such as Tupac, Biggie Smalls, and Eminem, or maybe you’re into more recent rappers such as Lil Uzi Vert, Yeat, and Bladee. I appreciate all periods of hip-hop and will always have respect

Hip-hop is a genre that has gained its worldwide status for its coolness, keeping it real lyrically, and providing smooth beats for all of that stuff to float on. It’s mostly all down to the music, but there’s no denying that aesthetics and style are an essential part of the genre. From the early days

Ah, Tupac – has there ever been a rapper that not only delivered such incredible music but did so with excessive amounts of style? From his iconic bandana to his sneaker selections, this dude had an incredibly tasteful sense of fashion, and he was not afraid to flaunt it. However, there is one major part

Ever a “business, man,” Jay-Z has put his name and hands into several different commercial endeavors. Rap’s first billionaire is a mogul in every sense of the word, having stakes in record labels, clothing lines, Cognac liquor, nightclubs, owning part of the New Jersey Nets, and much more. He makes his fortune from strategic investments

Today we associate Nicki Minaj with Fendi & Kanye West with Balenciaga. Yet, the “Match a celebrity and a brand” strategy started way back. One of the first people to promote a famous brand was none other than the Notorious BIG. The rapper was loyal to two brands and, throughout his short career, supported them

For my money, there is no rapper who can pull off a flurry of jokes better than Lil Wayne. Dispute this all you want, but Wayne combines mind-blowing wit, masterful verse structure, and uncanny consistency in his next-tier writing. Though many emcees have displayed proficiency at deploying punchlines, none of them has been as prolific